Lake Charlevoix was named the first runner-up for America’s favorite lake by USA Today!

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Marketing

Marketing – The right place at the right time

As a seller, you hire a Realtor to represent you and the property you entrust with us. At Pat O’Brien & Associates, we take that trust seriously, and that means investing in attractive, effective marketing.

For us, the first layer of marketing means great photographs and descriptive, interesting text. The next step is a beautiful presence on an excellent, easy-to-use website, along with additional exposure on Facebook, Realtor.com, Zillow and others.

Finally, we select some venues for print ads that we think make the most sense. We choose them according to distribution area and method (direct mailing, trade shows, etc.), also taking into consideration where our buyers originate. 

We have an in-house graphic designer/social media specialist, an in-house copy-writer, we hire drone pilots and professional photographers, and we build strong relationships with advertisers.

If you get a minute, browse through some of the ads we done within the past 12 months. Maybe you’ll want to see your own home here.